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Customer Segmentation

Because Intel is a listed company, we were able to obtain accurate financial data, including Geographical segmentation. Surprisingly, Singapore has an even bigger market than the United States. The company's total revenue in 2013 was around USD 55 billion and its operating profit after tax - around USD 9 billion.

Another interesting statistic is that a large part of Intel's revenue still comes from its PC client group, despite this percentage declining in recent years.

 

 

Data Source: Capital IQ

Geographical Segmentation

Product Segmentation

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Disclaimer

This blog was created by MBA students at SMU and is intended solely for academic purposes.  Any information, claims, statements or declarations made on this page represent the views of the authors and are in no manner affliated with the Intel Corporation.

 

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