The Company
Intel is an American multinational technology company headquartered in Santa Clara, California. The company is a world leader in semiconductor chip manufacture - Intel's technologies, products and initiatives have transformed and continue to advance how people around the world live, work and play in a digital age where everything connects and computes. The company's ubiquitous microprocessors first launched in 1971 have been and continue to be at the forefront of this digital revolution some 40 years on.
Intel's technologies have been applied across a broad spectrum of platforms, from the tiniest sensors, to portable all-in-one computers, mobile phones, tablets, vending machines, automobiles, massive data centers, automated factories and cities to name some applications.
Corporate Identity
Mission
"This decade we will create and extend computing technology to connect and enrich the lives of every person on earth."
Values
The company has 4 main core values. These are:
1. Customer orientation
2. Results orientation
3. Great place to work
4. Quality discipline
Objectives
The company espouses the following goals:
1. Grow PC and Datacenter business with new users and uses
2. Extend Intel Solutions to win in adjacent market segments
3. Create a continuum of secure, personal computing experiences
4. Care for our people, the planet, and inspire the next generation
Intel believes that research and development are important tenets in sustained and long term brand equity. Within a narrower time horizon, the company also positions itself to be reactive to changes within the fast-paced technology marketplace for its short term sustainability.
Intel invests substantially in R&D to stay one step ahead in of its competition. Intel's products are known to be innovative, more advanced and mostly first-to-market. The company further enjoys a flexibility in pricing because of its economies of scale. As a result is able to effectively utilize a skimming price strategy.
Design Elements, History and Evolution of INTEL Logo
Shape of the Intel Logo
The Intel logo is one of the most popular and instantly recognizable logos in the computer industry. Its earliest version, which comprised of a “dropped-e” design, was created by Robert Noyce and Gordon Moore, the company’s co-founders.
When the company became a market leader in the field of PCs and computer technology in the early 90′s, the Intel logo came with the popular “Intel Inside” slogan. The company also utilized a smart marketing strategy, in undertaking to fund 50% of the cost of any advertisement that featured the Intel logo. This resulted in an immensely successful marketing campaign that gave birth to the famous “four note jingle” theme.
Around this time, the company brought in a new chip (Core) to integrate its Centrino laptops and Viiv home entertainment systems. This gave Intel an opportunity to refresh its branding and marketing strategy by simplifying its corporate logo.
The new logo sought to portray the significant characteristics and value of Intel's innovative products to consumers and highlight broader changes within the company. The “dropped-e” Intel logo was dropped in favor of a “swoosh” around the company’s name with the new slogan “Leap Ahead”. This simple yet powerful message symbolized the company’s objective to “drive the next leap ahead – in technology, education, social responsibility, manufacturing and more – to continuously challenge the status quo”.
Colors of the Intel Logo
The blue color of the Intel logo stands for approachability, excellence and grace of the corporation. The white color depicts elegance, nobility and purity.
Font of the Intel Logo
The Intel logo features a custom typeface which has been termed “Neo Sans Intel”.